Ethical challenges for livestock production: meeting consumer concerns about meat safety and animal welfare

摘要: Livestock production today faces thedifficult task of effectively meeting emergingconsumer concerns while remaining competitive on majortarget markets. Meeting consumer aboutproduct safety and animal welfare are identified askey attention points for future livestock production.The relevance these issues pertains to productionefficiency economic benefits tore-establishing meat sector image trust.The current paper analyses about theethical fromcurrent production. The research methodologyis based literature review, secondary data sources,and primary through focus group discussionsand a survey 320 consumers in Belgium.Objectives were assess importance attached byconsumers product asethical commercial production, andto evaluate perception forbeef, pork, poultry. Significant differences inissue amongconsumer groups socio-demographic andbehavioral characteristics. From the analysis, meatsafety emerges as an absolute but minimum requirementfor success production.Additionally, can be expected becomea critical theme especially pork poultryacceptance.