摘要: central variables in research on mass political behavior, but insufficient attention has been given to the implications of alternate approaches measurement knowledge. Two issues are considered here: (1) survey protocol regarding "don't know" responses and (2) item format. Data from 1998 NES Pilot a conducted Tallahassee metropolitan area used assess protocols. or decades, students politics have assessed how much citizens know about politics, people acquire process information, whether behavior varies as function differences knowledge levels, various psychological mechanisms enable deficiencies be overcome. Virtually all public opinion, voting media effects confronts one more these questions. Because importance an analytical construct, several authors explored This produced compelling evidence that awareness is best represented with data batteries measure factual Less insight emerged, however, those constructed. Therefore, my purposes this article identify some key construction demonstrate consequences associated use procedures. addressed: For both, possible changes procedures discussed. Following discussion, potential liabilities new considered. In last section article, I choice measures affects hypothesis testing. Throughout evaluated using two split-ballot surveys, Pilot, late early 1999 area.