The Business Model in Context of Business Strategy :a framework proposition for connecting business model and business strategy

摘要: Purpose: The increasing use of business models within the strategy making organizations leads to a gradual neglect more established theory, which is seen by some researchers and experts as misguided. It argued that model thinking alone not sufficient achieve sustainable competitive advantage. On other hand, proponents concept point out traditional theory does sufficiently explain how compete in fast-changing, new economy lacking focus on value creation customer centricity. To respond such discrepancy, this thesis proposes integration order improve organizational making. To do so, an integral framework, building two notions, suggested, addressing both theorists practitioners. process therein explained multi-step process, including analysis, decision making, communication improvement decisions implementation process. Approach: As starting for model, extensive literature research development, main streams suggested means practical application are presented. Building overview, proposed framework developed. then tested contributing better results high-tech start-up. verify findings, firstly old corporate compared secondly assessed via empirical testing. Findings: study shows can be related one another even complementary. Within facilitates visualization explanation logic firm corresponding strategic decisions. further act instrument implement organization, help improving enhancing strategy, bottom-up approach conceptual provide structured proved valuable positively influencing enriching notion constant reevaluation dynamism. The resulted comprehensive sample company. analyzed detail comparison with previous strategy. successfully communicated organization and, used enhance subsequent testing suggests suitable feasible company. Value: This contributes existing explaining context offers understanding their complementary functions Additionally, presented clarify specification possible it. portrayed Furthermore, insights recommendations company provided within.