The Role of Religiosity in Socially Responsible Consumption

摘要: Present environmental problems can be associated with consumers’ conspicuous consumption and materialistic lifestyle. Environment sustained if consumer considers the impact of their on environment by practicing socially responsible consumption. This study is exploratory in nature it tries to investigate role values Values have been suggested affect various aspects attitudes behavior. A value-attitude-behavior model was applied order roles religiosity The behavior examined using intention purchase cause-related products. Surveys were conducted consumers from several big malls three cities Malaysia. data analyzed an independent sample T-test a simple regression. results demonstrated that there significant relationship between More specifically, findings indicate highly religious higher