Whose Culture and How Far? Culture Presentation in Current Business English Textbook Series

摘要: International business communication is associated with cultural norms of both native and non-native counterparts. It seems that the study culture presentation from perspective English as a lingua franca in textbooks has been rather underexplored. To this end, contents two internationally distributed book series published by leading publishers were examined. was found selected favor representation speakers global encounters, inner-circle dominant content, level tended to remain knowledge-oriented than communication-based level. This leads an argument critical reflective presentations materials.