Conceptualizing Persuasive Messages Using ELM in Social Media
作者： Shasha Teng , Kok Wei Khong , Wei Wei Goh
DOI: 10.1080/15332861.2014.910729
关键词:
摘要: … as these articles studied ELM which was applied in traditional media marketing. Sixty-eight articles on ELM were screened out of 91 ELM studies in the new media marketing studies as …
sci-hub.se 参考文章(81)
Henri Tajfel, John C. Turner, An integrative theory of intergroup conflict The social psychology of intergroup relations. pp. 33- 47 ,(2001)
Catherine Zhou, Robert Wollan, Nick Smith, The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business Wiley Publishing. ,(2011)
Sunghun Chung, The role of online informediaries for consumers Internet Research. ,vol. 23, pp. 338- 354 ,(2013) , 10.1108/10662241311331763
Michael J Dotson, Eva M Hyatt, Religious Symbols as Peripheral Cues in Advertising: A Replication of the Elaboration Likelihood Model Journal of Business Research. ,vol. 48, pp. 63- 68 ,(2000) , 10.1016/S0148-2963(98)00076-9
Richard E. Petty, John T. Cacioppo, The elaboration likelihood model of persuasion Advances in Experimental Social Psychology. ,vol. 19, pp. 123- 205 ,(1986) , 10.1016/S0065-2601(08)60214-2
Thorsten Hennig-Thurau, Gianfranco Walsh, Gianfranco Walsh, Electronic Word-of-Mouth: Motives for and Consequences of Reading Customer Articulations on the Internet International Journal of Electronic Commerce. ,vol. 8, pp. 51- 74 ,(2003) , 10.1080/10864415.2003.11044293
Shu-Chuan Chu, Sara Kamal, The Effect of Perceived Blogger Credibility and Argument Quality on Message Elaboration and Brand Attitudes Journal of Interactive Advertising. ,vol. 8, pp. 26- 37 ,(2008) , 10.1080/15252019.2008.10722140
Anthony G. Greenwald, David L. Ronis, Twenty years of cognitive dissonance: case study of the evolution of a theory. Psychological Review. ,vol. 85, pp. 53- 57 ,(1978) , 10.1037/0033-295X.85.1.53
Yong Jin Kim, Jae Uk Chun, Jaeki Song, Investigating the role of attitude in technology acceptance from an attitude strength perspective International Journal of Information Management. ,vol. 29, pp. 67- 77 ,(2009) , 10.1016/J.IJINFOMGT.2008.01.011
Americus Reed, Social identity as a useful perspective for self-concept-based consumer research Psychology and Marketing. ,vol. 19, pp. 235- 266 ,(2002) , 10.1002/MAR.10011