New and novel business paradigms in and from China and India
作者： Justin Paul , Jane Menzies , Ambika Zutshi , Huifen Cai
关键词:
摘要: Purpose: This paper aims to identify and discuss new novel business paradigms in China India In addition, this study examines the environment those countries (2020 onwards) context of COVID 19 explores challenges opportunities post period Design/methodology/approach: Based on content analysis, discusses contemporary topics such as innovation, exports, foreign direct investment, technology, social capital, board independence part corporate governance themes consumer behaviour regard luxury brands women entrepreneurship an emerging country Findings: It was found that there are several A paradigm shift diplomatic relations has taken place aftermath COVID-19 world Originality/value: most unique dimensions © 2020, Emerald Publishing Limited
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