On linking socioeconomic status to consumer loyalty behaviour

摘要: Abstract This study provides novel insights into the way loyalty behaviour to performing arts is formed. Research in this area has predominantly relied on either demographics or motives understand audience and we have provided a theoretically robust explanation for psychological processes that connect occupation, income education (SES) loyalty. Based sample of 196 concert attendees aged between 20 50, using an adapted model motivation, showed basic need (BPN) satisfaction plays pivotal role transferring effects SES important demographic through utilitarian hedonic attitudes. These findings highlight importance potential application universal needs concept expanding deepening consumer theory. The implications research practice are addressed throughout concludes with recommendation further research.