Children’s Television: Markets and Regulation

摘要: No other area of television programming has probably been so deeply transformed over the past three decades as children’s television. Once a small, prevalently national, public service endeavour, into what is arguably one most globalised forms and highly complex industry, primarily driven by commercial demands well more traditional creative stimuli (Steemers, 2010). A fundamental driver behind these changes, course, introduction private across Western Europe in 1980s early 1990s. This opened gateway to US networks which exploited technical possibilities that multichannel offered gain direct access European audiences from mid-1990s onwards. In this chapter we consider contribution provision Europe, both domestic broadcasters networks.