摘要: It is often thought that environmental campaigns aimed at changing human behavior to be more environmentally friendly should target individuals’ intrinsic values and other personal variables. An evolutionary approach behavior, however, proposes a different perspective for tackling the pressing issues of our times by making use (rather than trying change) innate behavioral tendencies make pro-environmental default most adaptive option. The presented outcomes might prudent change people. Better social are possible if we were past rather fight it.
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