Star-struck! celebrity attitude : its relationship to body esteem and self-efficacy

作者: Sara Asmil

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摘要: The aim of the study is to investigate relationship between celebrity attitude, body esteem and self-efficacy beliefs whether gender differences exist. A quantitative analysis was chosen method. combination convenience snowball sample 136 participants, 62 males 74 females, were administered General Self-efficacy Scale (GSE), Body Esteem (BES) Celebrity Attitude (CAS) via Qualtrics paper questionnaires. analyses showed that there a weak positive significant intense-personal level attitude (rho (136) = .212, p= .013). Results indicate difference in (U -3.457, p .001).

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