Stretching tacit knowledge beyond a local fix? Global spaces of learning in advertising professional service firms

摘要: The â��knowledge economyâ�� is now widely debated and economic geographers have made a significant contribution to understanding of the influences upon production dissemination tacit knowledge within between firms. However, continued association with practices rooted at local scale suggestions territorially sticky knowledges has proven controversial. Through examination empirical material exploring stretching learning in advertising professional service firms, paper argues that we need recognise use two different epistemologies organizational leverage - transferâ�� form best practice â��the social new knowledgeâ�� their complementary yet differentiated roles organizations differing spatial reaches. This highlights existence multiple geographies be more subtle our arguments about its geographies. In particular, reveals can global when management focus on reproducing rather than transferring across space.