Locating Television: Zones of Consumption

摘要: Zones of Consumption takes an important next step for television studies: it acknowledges the growing diversity international experience today in order to address question 'what is now?' The book addresses this two interrelated ways: • by situating consumption within full range structures, patterns and practices everyday life; retrieving importance location as fundamental these - and, consequently, television. This approach, involving collaboration between authors from cultural studies anthropology, offers new ways studying particular, use notion 'zones consumption' a means locating its spatial, temporal, cultural, political industrial contexts. Although study draws examples wide locations (the US, UK, Australia, Malaysia, Cuba, Chinese language markets Asia Hong Kong, Singapore, China Taiwan), argument strongly informed evidence insights which emerged ethnographic research Mexico. site serves strategic purpose: working on with highly developed commercially successful transnational industry, but not among usually considered written English, limitations some assumptions underlying orthodoxies Anglo-American are highlighted. Suitable both upper level students researchers, valuable original contribution television, media studies, presenting approaches that field.