Impact of Environmental Dynamism on Marketing Strategy Comprehensiveness and Organizational Performance

摘要: In highly competitiveness market, companies operate in an intense competitive atmosphere and further globalization of markets, fundamental changes occurred, forced many to rethink adapt their strategies search for new philosophies innovative management techniques improve position performance. The main purpose this study is investigate the impact environmental dynamism on Marketing Strategy Comprehensiveness Organizational Performance. Environmental was measured through two dimensions: Intensity Changes Frequency Changes. also (5) items. hypotheses were tested domain Cellular Communications Companies Jordan. A total (53) managers head section from (60) answered questionnaire. Results indicate that has a significant organizational performance Strategy, showed superior than To achieve Superior performance, must dealing managing with cases enhancement companies.