System and method for implementing an ad management system for an extensible media player

摘要: In a method and system for creating an extensible media player, multimedia player application is instantiated on client system. A presentation data file transmitted to the from server. The includes playlist of timelines, with at least one being played or executed each timeline. parsed activate advertising manager module. activated module instantiates plug-in. plug-in connects network downloads select policies dynamically schedules advertisements timelines. Upon occurrence event generated by timeline, inserts blocking block execution An advertisement retrieved rendered in display overlaying display. When has concluded, timeline resumed.