Design Rules: The Power of Modularity Volume 1

摘要: From the Publisher: We live in a dynamic economic and commerical world, surrounded by objects of remarkable complexity power. In many industries, changes products technologies have brought with them new kinds firms forms organization. We are discovering news ways structuring work, bringing buyers sellers together, creating using market information. Although our fast-moving economy often seems to be outside influence or control, human beings create things that forces. Devices, software programs, production processes, contracts, firms, markets all fruit purposeful action: they designed. Using computer industry as an example, Carliss Y. Baldwin Kim B. Clark develop powerful theory design industrial evolution. They argue has experienced previously unimaginable levels innovation growth because it embraced concept modularity, building complex from smaller subsystems can designed independently yet function together whole. Modularity freed designers experiment different approaches, long obeyed established rules. Drawing upon literatures organization, real options, architecture, authors provide insight into forces change drive today's economy.