The social and objective value of information in virtual investment communities

摘要: – The purpose of this paper is to explore the social value information in virtual investment communities and compare its effects with objective value. A model including quality, comparison, herding orientation, their on decision usefulness member satisfaction, proposed tested., An online survey a sample 215 members was conducted test model., opinion comparison orientation credibility are positively related perceived satisfaction. Consistency usefulness, but not Members' tendency moderates effect ability satisfaction., small random. proportion students seems be higher than it should among community members., Investors careful regarding influences communities; may always good for decisions., Virtual provide information, which yield positive inspiration, self‐improvement, self‐enhancement., can forum where people gain others satisfy needs comparison. special members, even those who do interact by posting communities.