Entering the Japanese Retail Market: Survival of the Fittest?
作者： G Scott Erickson , James M Maskulka , Therese A Maskulka , None
DOI: 10.1007/978-1-4615-4593-4_15
关键词:
摘要: Evolutionary biology principles are applied to market entry strategies for retailers going into Japan. Given the nature of the Japanese distribution system, which makes entry extremely …
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