Resource-Advantage Theory: An Evolutionary Theory of Competitive Firm Behavior?

摘要: A new theory of competitive firm behavior-the resource-advantage theory-has recently been formally articulated in the marketing [Hunt and Morgan 1995], management socioeconomics forthcoming] literatures. Robert I have developed premises (hereafter "R-A theory") contrast them with its rival, neoclassical perfect competition theory. 1 Though R-A theory's foundations can be traced to a variety sources, including "Austrian" economics, proximate genesis is direct fusing marketing's heterogeneous demand management's resource-based firm. The view that has cornerstone for three decades. As 1950s 1960s, directs firms focus on techniques analyzing markets will identify market segments, distinct offerings tailored each segment. Heterogeneous theory, which traces works Edward Chamberlin [1933] John Maurice Clark [1961], was extensively by Wroe Alderson [1957; 1965]. [1965, 11] acknowledged his "ecological" approach paralleled R. Commons. strategic literature addresses problem "firm diversity" raised Richard Nelson [1991]. Resourcebased views as combiner heterogeneous, imperfectly mobile resources, Edith Penrose [1959], Sidney Winter [1982], Birger Wernerfelt [1984]. Since then, it further