ВІЗУАЛЬНІ МЕТАФОРИ В ЦИФРОВОМУ ОСВІТНЬОМУ ПРОСТОРІ

摘要: The article highlights the productivity of visual metaphor in context use information and communication technologies, implementation which changes format educational process. An analysis metaphors paradigm philosophy education, are used to describe various models worldview, cognition reflection on meaning concepts knowledge that become subject study is performed. Visualization defined as creation images for transmission expression symbols, provides a more complete understanding text, data, information, complementing scientific explanation or logical reasoning. Given everyday perception means visualization "see" abstract concepts, concept "conceptual metaphor" analyzed, cognitive-linguistic research associates thinking with vision explains complex phenomena determine course thought. idea engaging process applying technologies learning tools, by computer graphic presentation help deeper material, its application postulated. It proved raising level concept, direct thought certain direction, at same time fully inform, present, create opportunities meanings specific knowledge. noted arise both language, appealing sight, vision, light, perception, experience. A number key analyzed – “visual contemplation”, “blindness”, “mirrors”, “light” their practice humanities. authors see promising further formation all components culture.