Sell the Country, Sell the Product! (The Role of Country of Origin Effect in the Global Competition)

摘要: The judgement of products and brands on the world market is in close correlation with fact where do they come from. marketing literature defines this as “country origin effect”, but many experts use „made marketing” or label” terms too. We can read countless “everyday stories” about strong effect COO connection between scientific theory practice quite far from each other. In my article; therefore, first all I am going to examine different concepts image outline essence country an easily understandable way. After that point out we have develop our step by step. First Hungarian must a good reputation Hungary, secondly Central-East European region, then Europe whole just after other parts world. To show this, will research Gallup Organization. As see, not bad, times believe.