Jokowi’s Political Communication in Jakarta Governor Election to Win Age-Based Voters

摘要: The Jakarta governor election year 2012 - 2017, became one of the benchmarks political dynamics in Indonesia. In strict competition on first round gubernatorial elections, followed by six candidates for and Deputy Governor. But because there was no that reached at least 50 percent + 1 vote, second were conducted, Fauzi Bowo Nachrowi Ramli, Joko Widodo Basuki Tjahaja Purnama. purpose this study is to determine pattern communication characteristics voters, voter orientation based age, analyse main contributor Jokowi. This uses a qualitative methodology, describe collected data about election. findings are different patterns between couple when interacting confront with voters productive age community. substantively, pragmatic group 30-39 years, X generation 17-29-year-old determination Jokowi’s winning as governor. DOI: 10.5901/mjss.2017.v8n1p312