The Influence of Presumed Influence

作者: Albert C. Gunther , J. Douglas Storey

DOI: 10.1111/J.1460-2466.2003.TB02586.X

关键词:

摘要: … indirect effects model outlined in this article is based on the idea that people perceive some influence of a communication on others and, as a result, change their own attitudes or …

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