Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects
作者： Rik Pieters , Michel Wedel
DOI: 10.1509/JMKG.68.2.36.27794
关键词:
摘要: … Unexpectedly, we find sizable brand superiority in endogenous attention transfer. That is, … by the brand element transfers more readily to the pictorial and text than to the brand. This has …
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sci-hub.se 参考文章(52)
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