Approaches to Market Segmentation Analysis

摘要: MARKET segmentation has been accepted as a strategic marketing tool to define markets and thereby allocate resources. The concept originally defined by Wendell Smith requires an "adjustment of product effort (differences in) consumer or user requirements."'1 Marketers frequently cite studies for this purpose, the term become something buzzword in literature. A debate developed between research practitioners whether can be segmented valid reliable manner. However, growing number researchers feel that such characteristi-