System and method for providing client side personalization of content of web pages and the like

摘要: A network includes one or more client computers which can retrieve Web pages and supplemental content items, such as advertisements, from server computers, for display other processing. Each page have fixed content, URL's identifying items to be, example, displayed at particular locations on the page, sets of conditional with each item set comprising item(s) identifier(s), URL's, personal selection criteria be used in selecting identifier(s) a respective location page. When computer receives computer, it (that is, computer) will, and, obtain identified by along content. In addition, will process conjunction information maintained identify displayed, obtaining Since determines identifier based provided itself, need not otherwise obtained allow personalization