A decision-making rule for modeling travelers' route choice behavior based on cumulative prospect theory

摘要: To make practical use of research into travelers’ behavior in route choice modeling, a link is required to connect objective travel scenarios with the subjective decisions made by travelers. Cumulative prospect theory (CPT) offers an alternative framework that goes beyond conventional expected utility (EUT) models. This paper develops general decision-making rule utilizing CPT. It investigates mechanism behavior, examines probability applying CPT as measure commute utility, and establishes measurement system, results which are found be more consistent experimental data than those EUT-based In addition, approach confirm reference point value suggested. The main techniques adopted this study demonstration analysis, questionnaire survey, statistical approaches.