The effects of entrepreneurial orientation, market orientation, and marketing subunit influence on firm performance
作者： Omar Merlo , Seigyoung Auh
DOI: 10.1007/S11002-009-9072-7
关键词:
摘要: … relationships among marketing subunit influence, market orientation, and business … how the entrepreneurial orientation of the firm moderates the interplay between market orientation …
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