Using self-congruity and ideal congruity to predict purchase motivation
作者： M.Joseph Sirgy
DOI: 10.1016/0148-2963(85)90026-8
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摘要: This study tested the hypothesis that the effects of self-congruity and ideal congruity on purchase motivation are additive. Self-esteem and self-consistency theories were used to …
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sci-hub.se 参考文章(27)
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