作者: Caroline Buchanan Hribar , Jennifer Steinmann , Arun Kumar Prasad , Kenneth M. Landis
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摘要: Providing and commercially exploiting online persona validation An framework suitable for mass adoption including systems methods to leverage such create exploit transactional opportunities, as targeted marketing, trend spotting tracking, granular data mining Tiered (i.e., comprising various levels of financial, demographic, lifestyle other information), opt-in identity that authenticate an individual in e-commerce, social networks, job searches the like, can be implemented. Systems identify precise, granular, hence, valuable, demographics advertisers In comparison conventional Internet based services, exemplary according present invention provide multiuse Internet-wide trusted validation, micro-segment ads offers, real time, location based, channel integrated offers.