Cradle to Cradle: Remaking the Way We Make Things

摘要: 'Reduce, reuse, and recycle' urge environmentalists; in other words, do more with less order to minimize damage. But as architect William McDonough chemist Michael Braungart point out this provocative, visionary book, approach only perpetuates the one-way, 'cradle grave' manufacturing model, dating Industrial Revolution, that creates such fantastic amounts of waste pollution first place. Why not challenge belief human industry must damage natural world? In fact, why take nature itself our model for making things? A tree produces thousands blossoms create another tree, yet we consider its abundance wasteful but safe, beautiful highly effective.Waste equals food. Guided by principle, explain how products can be designed from outset so that, after their useful lives, they will provide nourishment something new - continually circulating pure viable materials within a cradle' model. Drawing on experience redesigning everything carpeting corporate campuses, make an exciting case putting eco-effectiveness into practice, show anyone involved anything begin well.