作者: Robert S. Kaplan , David P. Norton , Shahid Ansari Reviewer
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摘要: In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area--not with formulating but executing it, or putting their into action. Owing to execution failures, companies realize just fraction the financial performance promised strategic plans. It doesn't have be that way, maintain Robert Kaplan and David Norton The Execution Premium. Building on breakthrough works strategy-focused organizations, authors describe multistage system enables you gain measurable benefits from your carefully formulated strategy. This book shows how to: Develop an effective strategy--with tools such as SWOT analysis, vision formulation, change agendas Plan strategy--through portfolios initiatives linked maps Balanced Scorecards Put action--by integrating operational process dashboards, rolling forecasts, activity-based costing Test update strategy--using designed management meetings review data Drawing extensive research detailed case studies broad array industries, Premium presents systematic proven framework for achieving results by