Identifying industrial new product success: Project NewProd

摘要: Abstract What is the key to success in industrial product innovation? This question frequently posed, and many authors managers have speculated as which critical factors or variables decide fate of new products. missing debate evidence based on actual successes failures. Project NewProd an investigation that was designed fill this void. In article we report results a study into large number successful unsuccessful products, project NewProd, whose goal identify determinants commercial innovation.