Emotion Marketing: The Hallmark Way of Winning Customers for Life

摘要: Part One: Why Emotion Marketing Works. Chapter 1: The Business Case for Marketing. 2: Value Star - A Model Two: What Is All About. 3: Emotional E: Equity. 4: Experience. 5: Energy. 6: Product and Money Rational Side of the Star. Three: How to Put Work. 7: Building Customer Relationships That Last. 8: in Communications. 9: on Internet. 10: Other E Employees. 11: An Action Plan.