It's an Arousing, Fast-Paced Kind of World: The Effects of Age and Sensation Seeking on the Information Processing of Substance-Abuse PSAs
作者： Annie Lang , Yongkuk Chung , Seungwhan Lee , Nancy Schwartz , Mija Shin
DOI: 10.1207/S1532785XMEP0704_6
关键词:
摘要: This article investigates how sensation seeking and age influence televison viewers' online information processing of substance-abuse public service announcements (PSAs). College students adolescents viewed 30 PSAs that varied in terms arousing content production pacing. Dependent variables included substance use, self-reported emotional responses (valence arousal), physiological (heart rate skin conductance response), recognition. Results show high-sensation seekers prefer all messages, remember more, exhibit lower arousal compared to low-sensation seekers. Adolescents more from the than college students. All participants cognitive overload at same point time.
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