In search of sustainable and responsible consumption.

摘要: Sustainability entails meeting the needs of present without compromising ability future generations to meet their needs. It has become a major norm behaviour various societal groups in recent years and it is an increasingly prominent topic academic research, public policy making marketing practice. The core idea sustainability based on rethinking consumption. Numerous researchers emphasize that consumption patterns are seen as contributor current environmental social problems. On one hand, companies recognize stakeholders' expectations respond them by committing more sustainable activities, while other consumers also expected behave sustainably doing so contribute development. This expectation led seeing 'agents change'.Sustainability change'.