Sports tourist's perceptions toward the 2009 Taipei deaflympics: A structural equation modeling approach
作者： K. C. Chen , Y. L. Cheng
DOI: 10.1109/APBITM.2011.5996314
关键词:
摘要: The 2009 Deaflympics Sport Tourism have become a significant component of destination marketing. Previous work suggests that sport events verify the relationships among variables participants' background, attractiveness local tourism, participation motives, satisfaction, and loyalty. Analysis done by structural equation modeling motivation had influence on attraction, satisfactory, loyalty from in Chinese Taipei. attraction satisfactory. desire to learn about host city direct effects interest event attend Results suggest value marketing appeals motives highlights critical factors for its success.
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