Global Warming's Six Americas 2009: An Audience Segmentation Analysis

摘要: This report discusses six different categories of audience reaction to the possibility and existence climate change. The types are labeled as: Alarmed, Concerned, Cautious, Disengaged, Doubtful, Dismissive. were surveyed as their change beliefs, risk perception, values, attitudes, policy preferences, motivations, barriers action. Each audience, change, is described in report. Attitudes, behavior, demographics each group also presented, results survey on all variables for which information was obtained.