注册
/
登录
高级搜索
开启搜索历史记录
删除搜索历史记录.
搜索历史记录选项已关闭,请开启搜索历史记录选项。
我的图书馆
Your browser does not support JavaScript, or it is disabled. JavaScript must be enabled in order to view listings.
Evaluation of Sponsorship Activation Strategies Employed by a Minor League Baseball Team
作者: Velina Boteva
DOI:
关键词:
摘要:
保存
引用
反馈
分享
想要
索引来源
2
下载资源
1
georgiasouthern.edu
本地加速
stmarys-ca.edu
本地加速
georgiasouthern.edu
PDF
下载加速
参考文章
(29)
1.
Alison Doherty, Martha Murray,
The strategic sponsorship process in a non-profit sport organization.
Sport marketing quarterly.
,vol. 16, pp. 49- 59 ,(2007)
2.
Aron M. Levin, Fred Beasley, Richard L. Gilson,
NASCAR fans' responses to current and former NASCAR sponsors: the effect of perceived group norms and fan identification
International Journal of Sports Marketing & Sponsorship.
,vol. 9, pp. 35- 46 ,(2008) ,
10.1108/IJSMS-09-03-2008-B007
3.
Reinhard Grohs, Heribert Reisinger,
Image transfer in sports sponsorships: an assessment of moderating effects
International Journal of Sports Marketing & Sponsorship.
,vol. 7, pp. 36- 42 ,(2005) ,
10.1108/IJSMS-07-01-2005-B007
4.
Norm O'Reilly, John Nadeau, Benoit Séguin, Mark Harrison,
In-stadium sponsorship evaluation of a mega-sponsee: the 2004 Grey Cup.
International Journal of Sports Marketing & Sponsorship.
,vol. 8, pp. 64- 83 ,(2007) ,
10.1108/IJSMS-08-02-2007-B007
5.
D. K. Stotlar,
Sponsorship evaluation: moving from theory to practice.
Sport marketing quarterly.
,vol. 13, pp. 61- 64 ,(2004)
6.
S. R. Park, J. A. Choi, D. K. Stotlar,
Visual ethnography of on-site sport sponsorship activation: LG Action Sports Championship.
Sport marketing quarterly.
,vol. 15, pp. 71- 79 ,(2006)
7.
Simon J. Cliffe, Judy Motion,
Building contemporary brands: a sponsorship-based strategy
Journal of Business Research.
,vol. 58, pp. 1068- 1077 ,(2005) ,
10.1016/J.JBUSRES.2004.03.004
8.
Robert W Chestnut, Jacob Jacoby,
Brand Loyalty: Measurement and Management
,(1978)
9.
Robert Madrigal,
The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products
Journal of Advertising.
,vol. 29, pp. 13- 24 ,(2000) ,
10.1080/00913367.2000.10673621
10.
Tony Meenaghan,
Understanding sponsorship effects
Psychology & Marketing.
,vol. 18, pp. 95- 122 ,(2001) ,
10.1002/1520-6793(200102)18:2<95::AID-MAR1001>3.0.CO;2-H
来源期刊
2011 年,
Volume: , Issue: ,
Page:
相似文章
0
我的图书馆
我的账户
注册
登录
Copyright 2023 ©KipHub.
高级搜索
查找文章
包含所有这些词
包含完全匹配的短语
包含至少一个这些词
不包含这些词
词语出现的位置
任意位置
标题中
显示以下作者所著的文章:
例如:
丁肇中
或
"PJ Hayes"
显示以下刊物上的文章:
例如:
《学术探索》
或
《Nature》
显示在此期间发表的文章:
—
例如:
1996
百变星君
加载中...