Strategic postures of third‐party logistics providers in mainland China

摘要: Purpose – To examine the strategic posture of third‐party logistics (3PLs) providers in mainland China.Design/methodology/approach A sample survey, obtained by mail, 3PLs firms China. Key informant data are used to operationalize Porter's competitive strategy and provides a framework identify strategies pursued providers. Various aspects compared different types.Findings Identified four Differentiation outperforms cost leadership strategy. Companies pursuing shifting towards differentiation cope with intense competition faced China's immense markets.Research limitations/implications Bias may exist due mail survey. In‐depth studies on formulation could be carried out what factors influence explore evolution path.Pra...