The Computation of Stimulus Values in Simple Choice

摘要: This chapter reviews what is known about how the brain computes stimulus values during process of making simple choices. Stimulus provide a measure expected benefit consuming different options, independently action costs required to get them. Although they are only one several value signals computed at time decision, have received lot attention because often key drivers choice. The includes thorough review methodological issues involved in identifying brain, discussion relative merits alternative experimental approaches, an overview body findings for which there degree consensus, and summary some fundamental areas disagreements yet be resolved