The natural life cycle of new media evolution Inter-media struggle for survival in the internet age
作者： Sam Lehman-Wilzig , Nava Cohen-Avigdor
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摘要: … One other relevant marketing oriented theory is Cox’s life-cycle scalloped product model (1967): a series of life-cycles for an individual product which continually discovers or develops …
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profslw.com 参考文章(49)
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