What Do Couples Do? A Content Analysis of Couple Images in Consumer Magazine Advertising
作者： Fei Xue , Marilyn Ellzey
关键词:
摘要: The authors conducted a content analysis of couple images in advertisements six consumer magazines (Cosmopolitan, Vogue, Glamour, Men’s Health, Esquire, and GQ) published 2005 2006. results suggest that the typical image portrayed ads mainstream was young, heterosexual Caucasian with thin bodies trendy style either posing front camera or enjoying leisure time relaxing setting. contained more financial technology products, foreign brands, recreational activities, sensory messages, while women’s beauty product, group context, safety appeal, ration messages.
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