Shoppers in Cyberspace: Gender and the Transformation of Household Roles in the U.S. and the Likely Impact on Travel Behaviors

摘要: In the industrial and postindustrial economies of West, sex gender developed such that “feminine (female) was consumer: located in home, private domain. Masculine (male) producer: workplace, factories, offices, political arena, public domain” (Firat Dholakia 1998). As a result, woman has become primary shopper for household (Dholakia 1999; Hawfield Lyons 1998), shopping is categorized as “female- typed” task (South Spitze 1994). A recent study found an average household, women are responsible over 80 percent purchasing decisions (Nua Internet Surveys 1999).