Transformation to a customer-oriented perspective through action learning in product and service development

摘要: Customer orientation is strongly visible in the visions and strategies of most organizations, but how do these move from intentions to practice? This question provides focus for this research which aims acquire deeper insights into process. The point departure change perspective a product customer service developing with integrating knowledge one other through action learning. purpose understand different factors that affect transformation perspectives both on an individual level systems level. main conclusion drawn toward dependent individuals their studies distinguish organizations reflect inquiry new creation thereby have stepped forward perspectives. paper elaborates role a...