摘要: Bioenergy is rapidly growing in many parts of the world. But continued investments bioenergy do not depend entirely on technological advances, feedstock availability, and economic conditions. The social acceptance by general public appears to be essential political legitimacy industry, willingness policy-makers introduce or maintain supportive policy schemes for bioenergy. In context Europe, this perspective argues that communication strategies will become increasingly important industry as it continues expand. short, discusses four main questions, including: What current among citizens Europe? are key lessons from experiences with bioenergy? emerging 'hot' topics industry? international efforts underway inform about Overall, aims provide insights into linkages between bioenergy, role strategies. (C) 2010 Society Chemical Industry John Wiley & Sons, Ltd