Crowd-Funding: Transforming Customers into Investors through Innovative Service Platforms
作者： Andrea Ordanini , Lucia Miceli , Marta Pizzetti , A. Parasuraman
DOI: 10.1108/09564231111155079
关键词:
摘要: … service models. The contribution of the research is twofold. First, we contribute to the marketing … Second, we offer insights for service managers interested in launching and/or managing …
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