eImage: Elements and Effects of Positive Organizational Online Identity
作者： Steven Walczak , Dawn G. Gregg , Gary L. Borkan , Michael A. Erskine
DOI: 10.1007/978-3-642-39747-9_37
关键词:
摘要: Businesses and individuals must appear both capable trustworthy in order to be successful the online environment, including electronic commerce transactions. This chapter presents recent findings implications of these on eImage paradigm first suggested by Gregg Walczak (MIS Quarterly 32:653–670, 2008). Perceptions capability trustworthiness are formed using a variety digital signals aesthetic informational quality an individual’s or organization’s website, third-party evaluations, communications, among others. Knowledge various factors that influence perceptions will enable businesses improve their identity. Suggestions made for future research needed this domain.
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