Профессиональная идентичность журналиста в условиях гибридной медиасистемы

摘要: Introduction. This paper analyzes how the journalists’ professional identity is changing in reality of hybrid media system. Understanding based upon conclusion that information environment building characters today. The mixing and digital technologies leads to hybridization its basis. Journalist’s activities within present system lead contradictory sometimes odd effects. Methodology sources. comparison generalization expert interviews, public opinion polls official documents texts were applied. Content analyses journalist’s papers discourse analysis theoretical studies also used study journalists. Results discussion. In this we try answer does global affect conditions, goals effects activities? How activity changes? What characteristics journalist should be included appears system? We consider such factors affecting political self-identification as recruiting organization founders’ proximity power structures, pool experts, party allegiance skills including level technological equipment understanding modern network principles life information. Conclusion. Due increasing amount social uncertainty rising it becoming harder forecast impact on consciousness. Studies among journalists Russia, Europe USA show selfidentification blurred personal, virtual roles results consists mutually exclusive values. It possible suggest structure changes will components professionalism future.