A New Approach to Spatial Management of Retail Networks, based on the Germans School’s Central Place Theory
作者： Michai Calciu , Francis Salerno
DOI: 10.1007/978-3-322-91507-8_11
关键词:
摘要: Location of facilities is probably the most important decision to be taken by retailers, bankers, hotel chains and many other businesses. determines sales, market share profits (Kimes Fitzimmons, 1990). decisions are because they represent large fixed investments. Finally, location can play a crucial role in differentiating offering competitive advantage similar (Craig, Ghosh, MsLafferty, 1984).
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